The Nomad Hi caters towards current athleisure footwear most millennials find comfortable, supportive and stylish. The Nomad HI are a little technical and a lot street smart. The shoes breathable canvas and suede upper for style, full-length boost cushioning midsole and EVA inserts are 100 percent fashion forward. 
The Target users for these shoes were millennials, after doing a couple surveys I found that they would want a durable shoe that can be used for everyday uses and also provide comfort and support. 

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